About Me

How I Work

Philosophy

Fundamentally, successful design doesn’t happen in a creative silo... it’s a tool that requires strategic alignment, critical thinking, and high-quality execution to achieve business objectives.

I'm passionate about applying strategic insights and hands-on craft to create compelling visual communication that converts.

Methodology

My pragmatic, data-informed approach leverages advanced A/B and multivariate testing and human-centered design to transform complex business objectives into high-performing omnichannel campaigns.

This has driven significant growth, evidenced by boosting AAA Carolinas’ membership by 36% and delivering a 26.1% ROI for a Boy Scouts of America fundraising appeal.

Execution

My commitment extends to meticulous tactical execution, ensuring pixel-perfect, on-brand mechanicals, streamlined production workflows, and seamless collaboration with cross-functional stakeholders to maximize client success.

I bring a low-ego, ownership mindset and a bias for action, consistently iterating quickly in fast-paced environments.

Kind Words

“Brian is truly an outstanding employee in every way including his great attitude, dedication, willingness to do whatever is required to get the job done, his intelligence and his expertise.

He is an outstanding Creative Director and is skilled at all aspects of content development and implementation to include strategy development, graphic design, copywriting, production, campaign management, reporting and project management.

He is the equivalent of a team of skilled professionals that can conceptualize, design, develop, implement, QC and execute complex campaigns across all channels, including Facebook, Instagram, SMS text, search, display, mobile, email, website and direct mail.”

Jerry Montgomery

CEO

5W Insights

“Brian is a brilliant designer also skilled with trouble shooting production issues quickly and efficiently. His professional manner is greatly appreciated in the work place and he is always considered the ‘Go To’ man.

Brian’s skill at working productively in a high stress, deadline pending situation is unmatched. He is a true ASSET.“

Carol Taylor

Advertising Account Representative

Richmond Suburban News

Work Experience

  • Independent Contractor & Freelance Designer
    Jun 2024 — Present
  • Creative Director • 5W Insights
    Mar 2019 — Jun 2024
  • Marketing Director • 5W Insights
    Sep 2013 — Mar 2019
  • Design & Production Manager • Richmond Suburban Newspapers
    Jan 2007 — Sep 2013
  • Graphic Designer & Production Manager • Powhatan Today Newspaper
    Jun 2005 — Jan 2007

Contact Brian